SOLUTIONS FOR PUBLISHERS

SOLUTIONS FOR PUBLISHERS: Toolkit

If someone asked ‘what do SalesOnline do?” most people would reply “they are a media sales house for Online & mobile sites” – which would be true. But it really doesn’t tell the whole story. The reason SalesOnline is the market leader in online media representation is due to the closed loop service we offer, backed up by a range of proprietary and market leading strategic and technical tools.

 

Audience ProfilingAudience Profiling

In-depth knowledge of website audiences is essential to unlocking advertising value. We conduct FREE audience profile surveys on every site on our network on a continuous basis. More than 100,000 people in Ireland have participated in our research since it first began in 2007.

Esomar World Research Member To ensure data transparency, independence and accuracy, we engage a third-party research specialist to conduct the surveys. Our in-house team of data specialists analyses the results. SalesOnline has Esomar accreditation, a guarantee of compliance with best global practice in market research.

SalesOnline help us to effectively sell digital media onto our clients. - Paul Moran, MD of mediaworks

This data enables us to more effectively sell your ad inventory as we can find the best fits for advertisers who are looking to target audiences with specific demographic profiles.

Ad Serving

When you join our network, we make sure you reap the full benefits. Our team of dedicated ad management personnel ensures maximum advertising traffic to your site. Our publishing clients have chosen SalesOnline to look after this vital revenue generator because we can provide a one-stop shop for advertisers, who usually want to place their inventory across multiple sites.

We continue to invest in state of the art Ad Serving technology to ensure our clients maintain a competitive advantage in a fast-moving world. We monitor our technology constantly to maintain the highest level of service and uptime for publishers and advertisers.


HELIOS IQ FROM ADTECH

SalesOnline is the single biggest client of AdTech Helios, whose world-leading technology serves more than six billion impressions every month. The Helios IQ system we employ is the most advanced and robust in the marketplace.


Marketing Support

Selling your site to would-be advertisers is essential for any publisher. Our Marketing Services team will make sure you receive the PR and marketing support required to get you noticed by advertisers.

ClipboardSite Auditing

No two websites are the same. That's why our clients reap benefits from a SalesOnline website audit. This vital service maximises ad revenue potential from the advertising space available on every site.


Revenue Model Planning

SalesOnline works with all of our publishers individually to best achieve specific ad revenue targets. We analyse the opportunities available, agree a plan and deliver on the targets.


Website Analytics

Every website contains a plethora of information but detailed analysis is key to unlocking the potential contained within this complex data. SalesOnline provides clients with the analytical expertise to turn information into sales. Our partnership with bluemetrix, a world leading analytics system, gives our clients access to other potential benefits such as how to best structure a website to make navigation a more enjoyable experience for users. InSites Consulting Logo


Contact Us

To find out more about how we can help you make money, fill in the form below and a member of our publisher service team will get back to you within two working days.




www.
Campaign Management

To minimise waste in any ad campaign, our systems can:

  • Target by City, County and/or Region
  • Target by time of day
  • Target by connection speed
  • Cap the frequency for limited exposures to an ad
  • Provide post-view and post-click analysis

Our packages allow us to offer the most competitive pricing available. Specific ad serving pricing is also available on request.